Tested Advertising Methods has ratings and 38 reviews. Max said: To think that this was written in the 60’s is just phenomenal.I wonder where this. Whether you’re a seasoned copywriter, a newbie or even just someone with a passing interest in advertising, John Caples’ book Tested. John Caples made a list of 35 headline formulas in his book, Tested Advertising Methods. I’ve put all of them in this post with guidelines for how.

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Tested Advertising Methods by John Caples

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I was actually referrred to read this book through a marketing course of mine, not for the class itself but rather for leisure.

As it is always good to learn from the great minds in certain areas, John Caples was defintely one for Marketing. It is intereting to see how what he had thought so long ago still makes perfect sense in the ever changing business world today. Some ideas and tesetd will never be outdated. Skip to main content. See all 6 pre-owned listings.

About this product Synopsis The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. Show More Show Less.

Tested Advertising Methods

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Tested Advertising Methods by John Caples and Hahn (1998, Paperback, Revised)

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