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Eastman Kodak Company: Funtime Film by Ara Krikorian on Prezi

Internal growth strategies and implications for organization scope and resource allocations External growth. Understanding and Capturing Customer Value.

My account New iodak us? My presentations Profile Feedback Log out. The case presents Kodak’s proposal to launch a new economy brand of film to combat these rivals.

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Share buttons are a little bit lower. Benefits Reduced benefits at lower prices — only 2 speeds Increase in customer base Kodak — Industry Standard High Brand loyalty and trust Compahy will have to reduce quality to compete Accessible to the target markets — price sensitive consumers.

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Eastman Kodak Co.: Funtime Film

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Tax ID No Will it enable Kodak to achieve its marketing objective? Product details Share this page: Please find below the full details of the product you clicked a link to view.

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